Promotional Pens (Smart Money Clip) Outperform Internet Ads
[which will only be available online for free until Feb. 24...sign up for their newsletter to get these articles delivered every week], which suggests that giving out tacky promotional pens may benefit the bottom line for your business more than buying ads on the web or during the Super Bowl.
76.1% of consumers studied said they could remember the brand name of a company that gave them a promotional item in the past year -- versus 53% who could remember a TV or print ad from the past month, and only 27% recalled an online ad. Promotional products -- from logo t-shirts to brand-stamped rose petals -- really work. And there's plenty of research data to prove it.
Which explains why in a search-marketing-mad world the promo products industry is quietly raking in nearly three times more ad dollars.
Yes that's right; they said 3 times as much spent on promo products as the online ad market. Read the rest of the article
here until Feb 24.
Do you have what it takes to be a
Six Figure Blogger? Source: feeds.feedburner.comFriday’s Reader Question: How do I Buy an Exchange-Traded Fund? Source: feeds.feedburner.comReview of Keyword Elite After one month of constant use, I've posted a complete
review of Keyword Elite on my Art of
Money site.
Or if you'd like to visit the Keyword Elite site there are 5
Keyword Elite demonstration videos posted there.
Do you have what it takes to be a
Six Figure Blogger? Source: feeds.feedburner.comTitle Tag or Headline - SEO for Humans? If you head over to SEOMoz.org you can check out their article on
Search Engine Ranking factors. You'll notice that the title tag is the highest rated factor [by an impressive panel of SEO gurus]. Based on my own experience this is probably a fact, although # of backlinks is certainly a biggie too.
But what is often overlooked in the title tag debate is not only is it the primary search engine ranking factor, but it is also the first impression of your site that a visitor gets from reading the search engine results page.
My point is that the right title tag, think of it as a headline, has two very big jobs.
- Get the search engine's attention and let it know what the primary topic of your page is.
- Get a visitor's attention and convince them that your site has the best chance of satisfying their need.
When I look at search engine results, it is often obvious to me that most sites have been optimized with only the first point in mind. My thinking is that with the right title tag my number 9 site can do as well as the number 4 or 5 site.
Here's a tool that I found that may help you out when you're trying to get a little human SEO into your story's title. It's called the
Emotional Marketing Value Headline Analyzer and it lets you enter in a headline and then it will give you some valuable information on how to create a connection with search engine readers using your headlines.
Here's the results based on this story's headline....If I wasn't so close to calling it a day, I'd work it up a few % points, but you get the idea:
This score indicates that your headline has a total of 25.00% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will score in the 30%-40% range, while the most gifted copywriters will score 50%-75% on headlines.
A perfect score would be 100%, but that is rare unless your headline is less than five words.
While the overall EMV score for your headline is 25.00%, your headline also has the following predominant emotion classification:
| Intellectual | Spiritual |
| We've determined that your headline appeals equally to people's spiritual and intellectual spheres. |
Happy headline / title tag writing.
Do you have what it takes to be a
Six Figure Blogger? Source: feeds.feedburner.com Stop getting caught in bureaucratic traffic! Empower yourself
with a Mastermind group to turn ideas into cash quick!Step by step guide to implement Mastermind Group Strategy in your business to create more growth and wealth.
For a FREE report, please visit:
http://www.Mastermind-Your-Way-to-Success.com/
